Tuesday, October 9, 2007

Beer Marketing Terms and What They Mean Part Four: Frost Brewed and Brewed Longer

I thought today I would explore Coors' "Frost brewed" and Bud Select's "Brewed Longer." I put these terms together because they are both equally meaningless. Let's start with the most asinine "Brewed Longer"

Anheuser-Busch's Bud Select used the phrase "brewed longer" along with "a clean finish" and "a bold taste" in its marketing campaign. This statement begs the question, what part of the brewing process is longer? and longer than what? I did find out that Bud Select lets their mash (barley and water mix) sit in the brew kettle longer than normal Budweiser, the effect of this procedure is not discussed, but we can theorize. By leaving the mash sitting longer before taking off the wort, you might get a more complete enzymatic conversion of starches to fermentable sugars, thereby leaving less residual sweetness and body in the finished beer. This can explain the "clean finish" statement because the beer will certainly taste more watery and thin, but it doesn't really jibe with the "bold taste" assertion. Maybe it's the same concept as minimalist art, where a plain box painted on a canvas can be called "powerful." The same with Bud Select, we could say, "There is absolutely no flavor here...what a 'bold' concept."

Now on to Coors' "Frost Brewed" I thought long and hard what frost brewing could possibly mean. Was the beer brewed cold enough for frost to form? I doubt that would be the case since unfermented beer needs to be boiled before adding yeast and if you cooled fermenting beer to 32 degrees or below, yeast would stop their activity. Also, after fermentation all beer is cooled to "Frost" temperatures, so that's not really an attribute specific to Coors. I finally decided they must be talking about the water used in the whole brewing process. They did make a big deal about Rocky Mountain water years ago, so I guess they are saying they use melted snow or frost to brew their beer. We know that the composition of frost and the melted frost, also known as water, doesn't change, it's still just hydrogen and oxygen. And frankly throughout the history of the planet with ice ages and evaporation of water into the upper atmosphere where ice crystals form, and the billions of times that snow and ice have formed, my guess is that every molecule of water on earth has been frozen at some point in time, so aren't we all frost brewing. To take it a step farther, throughout the course of human history, man and animals have drank water and excreted waste through urine, which eventually makes it back to the water supply, so wouldn't it be just as accurate to label Coors "Urine Brewed." You know, after tasting Coors Light, maybe this would be a more descriptive term.

never trust The Sober Brewer
Jerry Gnagy

48 comments:

Anonymous said...

Great site you have here.. It's difficult to find high-quality writing like yours these days. I truly appreciate people like you! Take care!!
my web site > buy Youtube views cheap

Anonymous said...

Hi! Would you mind if I share your blog with my twitter group?

There's a lot of people that I think would really enjoy your content. Please let me know. Thank you

Review my webpage - dlresearch.cn

Anonymous said...

Hello! I hope you don't mind but I decided to post your site: http://www.blogger.com/comment.g?blogID=829713328306949976&postID=1569596185356960580 to my online directory. I used, "Blogger: The Sober Brewer" as your weblog headline. I hope this is acceptable with you. In the event that you'd like me to change
the title or remove it completely, email me at
lawrencetenney@bigstring.com. Thanks.

My weblog ... Mudpack

Anonymous said...

Howdy! I hope you do not mind but I decided to post your blog: http://www.
blogger.com/comment.g?blogID=829713328306949976&postID=1569596185356960580
to my on-line directory website. I used, "Blogger: The Sober Brewer"
as your site headline. I hope this is okay with you.

If perhaps you'd like me to change the title or perhaps remove it completely, contact me at carmon_mccurdy@gmail.com. Many thanks.

my blog grass

Anonymous said...

I am full of confidence that the majority was concerned with this question.
Some of the online social networking websites like Twitter
also offers a set of specific features and options to promote your business website.
This website is able to deliver one thousand fans within four weeks.


Also visit my webpage - Buy Twitter Followers Cheap

Anonymous said...

When you stop PPC, traffic dies immediately and your business is dead in the water.
Keep on experimenting but learn form the past mistakes and do not try to implement those in the future plans.
Make sure that your subscription box is very noticeable.


Here is my blog post: Internet Marketing Tips

Anonymous said...

Despite the fact that planning a event, make sure
you take your partner's tastes into account. So if you plan one, here are few more birthday games ideas for different themes of birthday parties. This is done with several teams of children can see and hunt for something, we tell them.

Here is my blog post; 10th Birthday party ideas

Anonymous said...

Also, we need to determine the rounds of the
quiz according to it. Popular prizes include sports tickets, cash and vouchers for drinks, food - and
dollars off of tabs. Her father, Bruce Paltrow, produced the critically acclaimed
TV series that is considered the precursor to many medical
shows today, St.

Review my web blog ... pub quiz austin

Anonymous said...

This is because they have a high number of satisfied clients
who have purchased likes and fans in bulk and are reaping the immense benefits.
Out of all them the best and most used one is to buy Facebook fans.
One way of looking at the cost of the purchase of fans for fan pages is whether to place an ad, you would have to
pay for it.

Take a look at my web site increase Google Plus One Votes

Anonymous said...

In looking for the proper collar for the pets, things that you need
to consider are safety, the training process as well as your convenience.
Perhaps, the way to go will probably be yes. Oh, Behave Dog Training and Behavior Counseling.


Visit my weblog; bird dog training advice

Anonymous said...

The oil of oregano, an effective herb is also a natural cure, with a high content of carvacol in it being very effective if taken internally every day.

A man can develop a yeast infection in various ways. Finding the best vaginal yeast infection remedy
that will work for you will end all the disturbing symptoms of the
infection improving the quality of your life.

My blog yeast infection and yogurt and tampon

Anonymous said...

This is because they have a high number of satisfied clients who have
purchased likes and fans in bulk and are reaping the immense benefits.

Everyone knows that the internet is a global village where it is very simple to reach your audience for the
promotion of specific business idea, products or services.
The first step in this regard is to make a fan page.


Here is my homepage ... increase facebook fans
Also see my website - Buy Facebook Fans Cheap

Anonymous said...

Howdy! Do you use Twitter? I'd like to follow you if that would be ok. I'm absolutely enjoying your blog and look forward to new updates.


my web-site; removal stump

Anonymous said...

Woah! I'm really loving the template/theme of this site. It's
simple, yet effective. A lot of times it's very hard to get that "perfect balance" between usability and visual appearance. I must say you have done a superb job with this. In addition, the blog loads super fast for me on Internet explorer. Superb Blog!

Stop by my web page; pakerice

Anonymous said...

Hiya. Sorry to trouble you but I happened to run across your
blogging site and noticed you're using the exact same theme as me. The only problem is on my website, I'm unable to get the layout looking
like yours. Would you mind e-mailing me at: vickeypuckett@fastmail.
to so I can get this figured out. By the way I've bookmarked your website: http://www.blogger.com/comment.g?blogID=829713328306949976&postID=1569596185356960580 and will be visiting frequently. Thanks!!

Look at my blog post :: automatske
My website: strec

Anonymous said...

there are lots of family dog web pages which provide totally free information on several
unique instruction troubles. Another tip is to start with the basic skills.
It is wise to take the classical conditioning method first because it is easier
to do.

Here is my blog - bird dog training advice

Anonymous said...

" A good tip is to weblog about things related to your industry with out giving away something which you could be making cash from. Robert Riohe is a well-known author, he has been writing different blogs on different topics like health,nutrition,supplements etc. Budget.

my blog: Internet Marketing Coach

Anonymous said...

Chords introduce harmony into music and it is the effects created by chords that produce
the inspiration behind so much music and make it so satisfying both to listen to and to play.

So you want to learn how to play the piano.
When you're acquainted with these core 7 keys you can start to learn about the black keys (flats and sharps).

Also visit my blog post :: piano chords and scales

Anonymous said...

- Set thoroughly cooked chicken aside. - 1 tsp cinnamon (optional).
Ingredients.

My web site - the paleo diet and ms

Anonymous said...

One quick and important note: make sure you know the requirements and can
get them all accomplished for your out-of-state or
out-of-country wedding. Fortunately, our minister has neither, and he's asked very little of us as well. With the advantages that technology is affording for us now planning that special day is a lot easier and simpler.

my web-site ... wedding Website Affiliate program

Anonymous said...

- Set thoroughly cooked chicken aside. Other typical tasks
were gathering wood, shelter building, digging, carrying a variety
of heavy items, tool construction and dancing.
Consider the following statistic.

Feel free to surf to my webpage: paleo diet and weight loss reviews

Anonymous said...

I am extremely inspired with your writing skills and also with
the layout on your blog. Is that this a paid subject matter or did you modify it yourself?
Anyway stay up the excellent high quality writing, it's rare to see a nice blog like this one today..

my page ... 10th birthday party ideas
Also see my web page :: 1st birthday party ideas

Anonymous said...

Wow that was odd. I just wrote an very long comment but after
I clicked submit my comment didn't show up. Grrrr... well I'm not writing all that over again.
Anyway, just wanted to say excellent blog!

Also visit my weblog: articles

Anonymous said...

Well with the internet the world has suddenly become
the customer base of many businesses, especially
Facebook. This company sends out invites from the
page to innumerable people and gets the invitations accepted.

The first step in this regard is to make a fan page.

Check out my web-site - http://socialbears.com/facebook-fans/

Anonymous said...

On Sunday nights Erin Jaimes hosts a blues jam where anyone from Alan Haynes
to Gary Clark, Jr. Popular prizes include sports tickets, cash and vouchers for drinks, food
- and dollars off of tabs. They feature almost nightly drink specials and some form of entertainment every night of the week--DJ's, live music, trivia, you name it.

Check out my web-site ... pub quiz team names

Anonymous said...

The only hurdle to accessing this is of course human limitations and the fact that the brain does not function solely as a learning tool for the
human being. Brazenhead is a great place to go with your family
or for a business lunch or dinner, but if you are looking
for a party atmosphere, this isn't it. 28.

Feel free to visit my blog post :: Pub Quiz Aberdeen

Anonymous said...

If all players are wrong the murderer gets away and everyone
loses. This was zero cost because the students went to local stores and asked for either donations and gift cards to
purchase these items. Every Halloween party
that people remember later in the year by saying things like "Do you remember so-and-so's Halloween party last year.

Visit my web-site :: blackjack

Anonymous said...

In that case, this kind of question should not
be taken from any show telecasted in specific country.

Local country clubs are offering trivia fun for
as little as forty dollars per couple. The Bull's Head Pub, Bangkok.

Also visit my webpage pub quiz and answers general knowledge

Anonymous said...

The players would begin as members of the SCA, going to Phoenix
for the Estrella War. I won't spoil your surprises and give away any more details. You Divide everyone at the party into two groups, or tribes.

Feel free to visit my web site ... borders

Anonymous said...

Hi! Wоulԁ yοu mind if I shаге
уouг blοg ωіth my faсeboоk group?
Тheге's a lot of folks that I think would really appreciate your content. Please let me know. Many thanks

Also visit my homepage :: Buy hcg drops

Anonymous said...

In that case, this kind of question should not be taken from
any show telecasted in specific country. You must definitely be
planning to make it special and memorable by keeping a good theme, ordering the best
food and choosing the best games. The buccal cavity is a small cavity that has neither jaws nor teeth.


Visit my web-site; easy pub quiz and answers

Anonymous said...

Terrifiс post hoωevеr , I was wanting to know if уou could wгite a
litte moгe on this topic? I'd be very thankful if you could elaborate a little bit more. Thank you!

Feel free to surf to my web blog ... deer antler velvet benefits

Anonymous said...

In other words, they go against the grain of the careers their parents had.
Local country clubs are offering trivia fun for as little as forty dollars per couple.
The food is decent and the drink specials on Tuesdays include $2.



my web site brainstormer pub quiz answers

Anonymous said...

Excellent ωay of telling, and gοod paragraph to οbtain informatіon сoncernіng
my prеsеntation focus, which і am going to present in іnѕtitution
of higher education.

Αlso νiѕit my site: deer Velvet Reviews

Anonymous said...

Hello are using Wordpress for your site platform? I'm new to the blog world but I'm trying to get started and
set up my own. Do you need any coding knowledge to make your own blog?
Any help would be really appreciated!

Also visit my webpage: luggage Tricks

Anonymous said...

Good day! I was interested to know if setting up a blog website such
your own: http://www.blogger.com/comment.g?blogID=829713328306949976&postID=1569596185356960580 is hard to do
for unskilled people? I've been hoping to set up my own website for a while now but have been turned off because I've always assumed it demanded tons of work.
What do you think? Thanks!

my blog post :: www.itisberenini.eu

Anonymous said...

Greetings! Quick question that's completely off topic. Do you know how to make your site mobile friendly? My site looks weird when viewing from my apple iphone. I'm trying to
find a theme or plugin that might be able to correct this issue.
If you have any suggestions, please share. With thanks!


Feel free to visit my page: implicate

Anonymous said...

Excellent web site. Plenty of helpful info here.
I am sending it to several pals ans also sharing in delicious.
And of course, thanks on your sweat!

Feel free to visit my page: www.sex-xxx-erotica.com

Anonymous said...

Hi, i feel that i saw you visited my web site thus i got here to return the choose?

.I'm trying to find things to enhance my site!I assume its ok to make use of a few of your ideas!!

My blog - www.cfnmfever.net

Anonymous said...

I am really enjoying the theme/design of your web site.
Do you ever run into any browser compatibility problems?

A number of my blog audience have complained about my site not working correctly in Explorer but looks great in Chrome.
Do you have any advice to help fix this problem?


Also visit my page - http://www.xxxmoviegalls.com/

Anonymous said...

In other words, they go against the grain of the careers their parents
had. Brazenhead is a great place to go with your family or for a business lunch or
dinner, but if you are looking for a party atmosphere, this isn't it. The Bull's Head Pub, Bangkok.


my site :: free pub quiz answers

Anonymous said...

I don't even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already ;) Cheers!

Also visit my web page flower delivery

Anonymous said...

What a infoгmatіоn of un-ambiguity and рreserveness
of valuable exρerіence about unexpected fеelingѕ.


Reνiеw my web-sіte: damaged cuticles

Anonymous said...

Appreсiating the haгd worκ
you put intо your websіtе anԁ
in depth informаtіon you present. Ӏt's good to come across a blog every once in a while that isn't the sаme unwantеd rеhashed matеrial.

Wοnderful read! I've saved your site and I'm adding your RSS
feeds to my Googlе account.

Also visit my homepage - dish network

Anonymous said...

Hοwdy! Ι could have ѕωоrn I've been to your blog before but after browsing through many of the articles I realized it'ѕ
new tо me. Nоnethelеsѕ, I'm definitely delighted I came across it and I'll bе bοoκmarking it and сheсking baсk гegulaгly!


Feel freе tο surf tо my homeρаge car Transporters for sale ireland

Anonymous said...

Hi theгe, after readіng this awesοme article i am as ωell glad to shaгe my knоw-hοw heгe with
mateѕ.

Feel free to surf to my webpage - Best home Based business

Anonymous said...

It was really nice that you decided to share the results of your research with us and I am sure that this was a really great idea. Thanks for the good article. :)

- Buy Instagram Likespread || Buy keek Package

Unknown said...

rolex watches
christian louboutin outlet
canada goose
coach factory outlet
true religion jeans
coach canada
coach outlet store
michael kors handbags
coach factory outlet
hollister clothing store
20170112