Bluegrass Brewing Co. Focuses On Neglected Market

Recent news about Miller High Life and Busch beers found on Brandweek, states that Miller Brewing Co. and Anheuser-Busch intend to target the 65 million outdoor sportsmen and women in the U.S. with new camouflage cans and related promotions. Nick Lake vice president of client services at Nielsen Beverage Alcohol Group lauded the new campaign of linking the two brands to hunting and other outdoor activities. "The brands index high with blue collar consumers 45-65 years old. Their drinkers also skew higher, compared with the general population, for such activities as target shooting, hunting, fishing, watching the Outdoor Channel or Country Music TV, and subscribing to publications like Field and Steam" says Lake.



The Sober Brewer Marketing Team also heralds this innovative new packaging tie in. Not only because we love the natural synergy of alcohol and weaponry, but the inevitable increase in sales volume from people losing their beer after setting it down.

Not to be outdone Bluegrass Brewing Co. has started focus grouping new packaging, designed to target a specific market which we believe has been ignored for too long. That is why we are unveiling BBC's new Argyle bottle. We hope to appeal to college professors, librarians and fans of Kansas University. We feel that this market skews higher than the general public for such activities as artisanal cheese tasting, role playing strategy games, online beer rating, anti-capitalism protests, studying Hopi Indian culture, wearing those round wire framed colored spectacles, watching public television and subscribing to The Economist.


To all those beatniks, we want to say, "you are not forgotton." We have a beer for you!

never trust The Sober Brewer
Jerry Gnagy



One more for you chickenhawker!